Digital marketing is a term that means marketing products or services through digital technology, mainly the internet. This marketing can also be realized through television advertising, mobile device or any other digital medium. In Albania, in recent years online marketing comes as a novelty and almost all businesses have begun to take advantage of online marketing which serves to increase visibility both online and offline.
The advantages of digital marketing are many but among the most important are: speed of information dissemination (real time), minimal or zero cost, very high outreach, which means it is accessible by millions of people around the world. Today all over the world this type of marketing is finding an increasing use and is setting extraordinary records